| Заголовок | #8008135 Broken Telephone |
| Агентство | SID LEE MONTREAL |
| Кампания | #8008135 Broken Telephone |
| Рекламодатель | Rethink Breast Cancer |
| Бренд | Rethink Breast Cancer |
| Posted | Январь 2018 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| История | Sid Lee and Rethink Breast Cancer launch #8008135 (aka BOOBIES spelled out on a calculator) a socially-driven breast health campaign developed to educate young adults across the globe about breast health. The campaign was developed based on the results of a US and Canada-wide research study by Rethink Breast Cancer and Asking Canadians of 800+ teens that showed that young adults overestimate their risk of breast cancer and do not know the actual facts. #8008135 is a modern spin on a retro “hotline” and set out to reate a unique way to educate youth in an engaging and interactive format. The program revolves around the first ever breast health bot built to bust breast cancer myths and answer questions related to breast health in an engaging way. “Our goal with the #8008135 campaign is to create a reliable and accessible network of information for teen girls to learn about breasts and breast health” says Alexis Bronstorph, Creative Director, Sid Lee. “Teen girls today have enough to worry about and with this campaign, we’re hoping we can take breast cancer off that list..” For more information about #8008135, visit 8008135.com. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Больше информации | http://8008135.com/ |
| Копирайтер | Whitney Tam |
| Арт-директор | Haley Koehn |
| Креативный директор | Kelsey Horne |
| Креативный директор | Alexis Bronstorph |
| Исполнительный креативный директор | Tom Koukodimos |
| Исполнительный креативный директор | Jeffrey Da Silva |
Больше работы
СМОТРЕТЬ ВСЕUncomfortable Truth
- БРЕНД:
- The Human Rights Foundation
- АГЕНТСТВО:
- TAXI Vancouver
Sally Gets Lured By A Friend
- БРЕНД:
- Voice Found
- АГЕНТСТВО:
- TAXI Toronto
Santa
- БРЕНД:
- Egale Canada
- АГЕНТСТВО:
- TAXI Toronto
The Unignorable Tower
- БРЕНД:
- United Way
- АГЕНТСТВО:
- TAXI Toronto
Poster for Everyone
- БРЕНД:
- Rick Hansen Foundation
- АГЕНТСТВО:
- TAXI Toronto
Door Exit Warning System
- БРЕНД:
- Audi
- АГЕНТСТВО:
- TAXI VML Montréal
For life as you know it
- БРЕНД:
- Canada Life
- АГЕНТСТВО:
- TAXI Toronto
Smells Like Inequality
- БРЕНД:
- Canadian Women's Foundation
- АГЕНТСТВО:
- TAXI Toronto
No Way In
- БРЕНД:
- Rick Hansen Foundation
- АГЕНТСТВО:
- TAXI Toronto