| Заголовок | Fan Feat |
| Агентство | J. Walter Thompson Brazil |
| Кампания | Fan Feat |
| Рекламодатель | Coca-Cola Company |
| Бренд | 46664/Coca-Cola |
| Дата первой трансляции/Публикации | 2018 / 2 |
| Бизнес сектор | Безалкогольные напитки |
| философия | Coca-Cola, in partnership with creative agency J. Walter Thompson Brazil, has introduced a new and innovative campaign called “Fan Feat,” a competition using music as a passion point involving Brazil’s top nine hit makers and artists, including Pabllo Vittar, Simone and Simaria, Luan Santana and others. As part of the campaign, Coca-Cola transformed their cans into a way to support their idols. The pack of cans each have a hit maker or artist on them, becoming a way for fans to vote for the artist displayed. Then, the most voted trio will record an original song and music video, followed by a live concert starring all three artists at the end of the campaign. The 100 fans that vote the most for each winning artist will receive two tickets to the concert and the 30 most engaged fans of each artist will win other prizes. The campaign includes broadcast exclusively in Brazil, OOH and special OOH that presents the ranking in real time, social media, pay TV and Cinema. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Менеджер проекта | Thiago Segundo |
| Production Director | Maisa Delgado |
| Producer | Maisa Delgado |
| Producer | Caroline Pivato |
| Producer | Antonio Corral |
| Фотограф | Bob Wolfenson |
| Assistant Photographer | Gabriel Cicconi |
| Assistant Photographer | Ana Pazian |
| Медиа-планировщик | Stella Pirani |
| Медиа-планировщик | Gisele Bambace |
| Медиа-планировщик | Erica Rigobello |
| Медиа-планировщик | Marina Simões |
| Медиа-планировщик | Pietro Portugal |
| Медиа-планировщик | João Dabbur |
| Медиа-планировщик | Stella Lopes |
| Медиа-планировщик | Ligia Mattos |
| Медиа-планировщик | Luana Belchior |
| Медиа-планировщик | Beatriz Guerzoni |
| Медиа-планировщик | Nicole Negrigo |
| Медиа-планировщик | Bruno Alves |
| Креативный директор | Gustavo de Lacerda |
| Креативный директор | Ana Cavalcanti |
| Креативный директор | Nacho Mendiola |
| Директор по стратегии | Andre Paes de Barros |
| Главный операционный директор | Ana Raquel Hernandes |
| Главный креативный директор | Ricardo John |
| Art Director | Fernanda Sousa |
| Art Director | Felipe Porto |
| Специалист по работе с заказчиками | Rejane Bicca |
| Account Manager | Lili Pulz |
| Account Manager | Paulo Bruno |
| Управление аккаунтом | Felipe Giacon |
| Управление аккаунтом | Stefano Paduan |
| Управление аккаунтом | Marcos Richter |
| Управление аккаунтом | Jayme Neto |
| Управление аккаунтом | Marina Masiero |
| Управление аккаунтом | Fabiana Santana |
| Управление аккаунтом | Vivianne Santos |
| Voice Over | Lilian Estrela |
| Sound Mix | DR. DD |
| Звукооператор | Thiago DJ |
| Music AD | Marina Castilho |
| Artist | Dudu Marote |
| Retouching | Rg Assessoria De Imagem |
| Retouching | Photodesing |
| Post Production House | O2 Filmes |
| Графики движения | Marcus Prado |
| Продакшн Студия | O2 Filmes |
| Исполнительный продюсер | Rafa Fortes |
| Исполнительный продюсер | Flavia Zanini |
| Editorial | Bruno Ilogti |
| Online | Bruno Ilogti |
| Оператор-постановщик | Will Etchebehere |
| Director | Bruno Ilogti |
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