| Заголовок | Vail Epic Mix Season 2 |
| Агентство | Publicis Sapient |
| Кампания | Vail Epic Mix |
| Рекламодатель | Vail Resorts Management Company |
| Бренд | Vail Resorts |
| Дата первой трансляции/Публикации | 2011 / 11 |
| Бизнес сектор | Транспорт, путешествия и туризм |
| Слоган | EpicMix Season 2 |
| История | In 2010, Vail Resorts launched the EpicMix experience that enabled guests at 5 different mountains to track their stats with RFID-enabled ski passes and share them with their friends. While successful, Vail Resorts had bigger plans for EpicMix and Season 2. |
| философия | EpicMix Season 2 gives its guests incredible photos to share and re-live their vacation. Pro photographers are stationed all over the resorts to capture everything from family portraits to deep powder and big jumps. Sharing these hi-quality photos has been wildly popular with guests – and it’s growing at an exponential rate. The premium service offers the photos on EpicMix for free, and hi-res prints for a fee. EpicMix added the Mountain ReMix – a scrapbook on steroids that displays your Vail experience through photos, achievement pins and personal stats in a beautiful Mondrian-style grid. EpicMix can now challenge Vail guests with scavenger hunts that add fun and discovery to their experience. They also encourage guests to explore the mountain, get more out of Vail, and share their new achievements. Guests can now save decades of great seasons and fantastic memories with EpicMix. |
| Результат | All of this was wrapped up in a beautiful design, a tightly integrated mobile-web-social ecosystem, and a new user interface that even works with your gloves on! *280,000 social shares, including 100,000 photo shares in 1st month post launch. *Social posts in the first month exceeded the total from all of last season. *40,000 activations in the first 5 weeks, compared to 100,000 in the entire previous season. |
| Тип медиа | Digital |
| Больше информации | http://www.epicmix.com/ |
| Менеджер проекта | Mary Beth Gibson |
| Руководитель клиента | Keith Kay |
| Арт-директор | Laycee Fan |
| Арт-директор | Matt Mejia |
| Арт-директор | Chris Szadkowski |
| Арт-директор | Cris Strittmater |
| Дизайнер | Giselle Hernandez |
| Дизайнер | Lani Choi |
| Дизайнер | Rebecca Reuben |
| Копирайтер | Danielle Dailey |
| Копирайтер | Nattida Samanukorn |
| Директор по стратегическому планированию | Guy Gould-Davies |
| Ассоциированный креативный директор | Robb Stevenson |
| Креативный директор | Anthony Yell |
| Главный креативный директор | Gaston Legorburu |