| Заголовок | Hardee's Brand Book |
| Агентство | Arnold Worldwide NY |
| Кампания | Hardee's Brand Book |
| Рекламодатель | Hardee's Food Systems, Inc. |
| Бренд | Hardee's |
| Дата первой трансляции/Публикации | 2019 |
| Бизнес сектор | Продукты питания |
| философия | For a fast food restaurant, Hardee’s has always made its food the right way. They don’t cut corners, use frozen chicken or microwave their burgers. They do things the Hardee’s Way and it is the right way to do things. This book is a guide for employees on why doing things the Hardee’s Way leads to better-tasting food. It was also designed the right way, the Hardee’s Way, with a few handmade (and hand cross-stitched) pages. Because that’s how books used to be made before they were mass-produced by machines. Speaking of machines, you can also use this book to destroy a microwave, because using a |
| Тип медиа | Фирменные книги |
| Главный креативный директор | Icaro Doria |
| Исполнительный креативный директор | James Bray |
| Креативный директор | Justin Galvin |
| Креативный директор | Sam Mullins |
| Креативный директор | Guilherme Racz |
| Креативный директор | Lucas Casão |
| Арт-директор | Guilherme Racz |
| Арт-директор | Brunno Cortez |
| Копирайтер | Justin Galvin |
| Копирайтер | Patrick Franklin |
| Print Producer | Jim Spadafora |
| Marketing Director | Angela Godfrey |
| Marketing Director | Kelly Preston |
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