Volkswagen - "Bedroom"

DDB Argentina

DDB Argentina Buenos Aires, Argentina

3706

Заголовок	Bedroom
Агентство	DDB Argentina
Кампания	Danger
Рекламодатель	Volkswagen
Бренд	Volkswagen
Дата первой трансляции/Публикации	2019 / 4
Бизнес сектор	Легковые автомобили
Слоган	Find danger before it finds you. Adaptive Front-Lighting System
История	The VW Adaptative Front Lighting System provides better visibility and reach in situations of total darkness, it adjusts to difficult driving conditions, speed and even weather, helping the driver to identify possible danger situations and making his/her driving experience safer and more comfortable. Based on this, we did an analogy with artworks painted/based on a contrast technique of darkness and clarity. We illuminated, with the VW Adaptive Front Lighting System, paintings where danger was hidden in the dark, making them visible, as it happens when you drive a VW
Тип медиа	Журнал
Исполнительный креативный директор	Adrian Piattoni
Исполнительный креативный директор	Facundo Varela
Креативный директор	Juan Mesz
Креативный директор	Fernando Zagales
Арт-директор	Carlos Quesquén Cortez
Арт-директор	Ezequiel Irureta
Копирайтер	Haroldo Moreira
Копирайтер	Marcela Pacheco
Ретушер	Diego Chiliano
Продакшн Студия	300 Dpi
Менеджер по рекламе	Ralph Beckmann