Заголовок | Diversity |
Агентство | Black River FC |
Кампания | Diversity (2012) |
Рекламодатель | Nando's |
Бренд | Nando's South Africa |
Дата первой трансляции/Публикации | 2012 / 6 |
Продукт | New Meals - Winter 2012 |
Бизнес сектор | Рестораны и кафе быстрого приготовления |
История | For winter, Nando’s (a South African flame-grilled peri peri chicken franchise) decided to add two new meals to their menu. The brief to our agency was to promote the variety Nando’s has to offer. We realized that variety can be interpreted as diversity, especially in a South African context. So, in true Nando’s fashion, we used social commentary to highlight the diversity that exists in our country and also tackle the intolerance of some South Africans towards foreigners. Apart from selling more chicken, we wanted to raise awareness of xenophobia. This print ad was actually created in support of a TV ad that South African broadcasters decided to pull from their stations. |
Тип медиа | Газета |
Предоставленные контактные линии агентства | Susannah Fox |
Начальник службы регулирования движения | Tessa Thomson |
Стратегический планировщик | Spike Kunene |
Стратегический планировщик | Gia Callinicos |
Директор рабочей группы клиента | Charlotte Pettifer |
Копирайтер | Oarabile Mahole |
Копирайтер | Verona Singh |
Арт-директор | Kursten Meyer |
Продюсер вспомогательного агентства | Farah Saloojee |
Продюсер агентства | Laura Broccardo |
Креативный директор | Vanessa Gibson |
Исполнительный креативный директор | Ahmed Tilly |