| Заголовок | The Crossing Fence |
| Brief | Quebec is an unusual place where drivers do not stop at crosswalks with people waiting to cross. This issue has unfortunately resulted in over 200 injuries across the province, in the past few years alone.To address this situation, the Société de l’assurance automobile du Québec (SAAQ) has innovatively transformed a few crosswalks into pop-up barricades, or “crossing fences” to get drivers to stop and realize that crosswalks are there to protect pedestrians. |
| Агентство | lg2 |
| Кампания | The Crossing Fence |
| Рекламодатель | Société de l'assurance automobile du Québec (SAAQ) |
| Бренд | SAAQ |
| Дата первой трансляции/Публикации | 2019 / 12 |
| Бизнес сектор | Безопасность дорожного движения |
| История | Standing fence which goes up when a pedestrian is crossing to make sure they are safe. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Арт-директор | Jean Lafreniére |
| Директор рабочей группы клиента | Alexandra Laverdière |
Больше работы
СМОТРЕТЬ ВСЕThe First Symphony
- БРЕНД:
- Quebec Symphony Orchestra
- АГЕНТСТВО:
- lg2
Un autre genre de carte
- БРЕНД:
- Gouvernement du Québec
- АГЕНТСТВО:
- lg2