| Заголовок | African Forest Elephant |
| Агентство | McCann XBC |
| Кампания | Extinction |
| Рекламодатель | Mastercard International |
| Бренд | Mastercard / Conservation International |
| Дата первой трансляции/Публикации | 2021 / 6 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| История | Many Critically Endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife. The Wildlife Impact Card program enables consumers to make donations to help protect wildlife habitats, including those that are home to many Critically Endangered species. Across the world, habitat loss poses the greatest threat to wildlife, with 1 million animal and plant species now at risk of extinction. As more people increasingly express personal intent to help protect the environment and wildlife, the Wildlife Impact Card program offers consumers an opportunity to contribute to Conservation International’s efforts to conserve the habitats of many Critically Endangered species globally, including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey and the Black-and-White Ruffed Lemur. |
| Тип медиа | Печать |
| Длина | |
| Global Executive Creative Director | Pierre Lipton |
| Global Executive Creative Director | Adrian Botan |
| Regional Chief Creative Officer | Adrian Botan |
| Исполнительный креативный директор | Cinzia Crociani |
| Исполнительный креативный директор | Pete Jones |
| Креативный директор | ARTUR LIPORI |
| Креативный директор | Carlo Rebello |
| Арт-директор | Marina Ferraz |
| Копирайтер | Ana Miraglia |
| Заместитель директора по дизайну | Mook Phoungbut |
| Global Strategy Director | Oriol Bombí |
| Стратегический директор | Justin Ballheim |
| Интегрированный продюсер | Wendy Leahy |
| Продакшн Студия | CRAFT |
| Звуковой дизайн компании | Jamute |
Больше работы
СМОТРЕТЬ ВСЕBlack & White Ruffed Lemur
- БРЕНД:
- Mastercard / Conservation International
- АГЕНТСТВО:
- McCann XBC
Sunda Pangolin
- БРЕНД:
- Mastercard / Conservation International
- АГЕНТСТВО:
- McCann XBC
Impact Gift Card
- БРЕНД:
- Mastercard / Conservation International
- АГЕНТСТВО:
- McCann XBC
Nick Jonas – Happy Place
- БРЕНД:
- CIGNA
- АГЕНТСТВО:
- MRM//McCann
Ted Danson – Signing In
- БРЕНД:
- CIGNA
- АГЕНТСТВО:
- MRM//McCann
Ted Danson – Fencing
- БРЕНД:
- CIGNA
- АГЕНТСТВО:
- MRM//McCann
Queen Latifah – Stress
- БРЕНД:
- CIGNA
- АГЕНТСТВО:
- MRM//McCann
Emergency
- БРЕНД:
- CIGNA
- АГЕНТСТВО:
- McCann Worldgroup