| Заголовок | Baby |
| Агентство | LG2 |
| Кампания | It Has To Stop |
| Рекламодатель | Société de l'assurance automobile du Québec (SAAQ) |
| Бренд | SAAQ |
| Дата первой трансляции/Публикации | 2020 / 1 |
| Бизнес сектор | Страхование |
| философия | The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping. |
| Тип медиа | Печать |
| Длина | |
| Креативный вице-президент | Luc DuSault |
| Арт-директор | Vincent Bernard |
| Арт-директор | Jean Lafreniére |
| Копирайтер | Andrée-Anne Hallé |
| Директор рабочей группы клиента | Alexandra Laverdière |
| Специалист по работе с заказчиками | Camille Savard |
| Медиа-агентство | Touché! phd |
| Директор | Olivier Staub |
| Оператор-постановщик | Olivier Staub |
| Продакшн Студия | Great Guns USA |
| Продюсер | Frederick Quintal |
| Звук | Sylvain Roux |
| Звук | Boulevard |
| Photography / Retoucher | Visual Box |
| Анимация | Jean Marc Laurin |
| Visual Packaging | Shed |
| Анимация | Shed |
Больше работы
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