| Заголовок | The Big Move |
| Агентство | NATION |
| Кампания | The Big Move |
| Рекламодатель | Community CPS Credit Union |
| Бренд | Home Loans |
| Дата первой трансляции/Публикации | 2012 / 9 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| Слоган | The Big Move |
| История | Follow the story of a couple who decide to move their home loan to Credit Union of the Year. Find out more: http://www.moveyourhomeloan.com/ |
| философия | At the heart of the campaign is a mocumentary-style story of a couple who, after feeling dissatisfied with their current situation, decide to move their entire home to the Credit Union of the Year. “We wanted to create intrigue and get people thinking about their own situation. We did this by using a larger-than-life demonstration of our couple literally moving to a better place.” Said Geoff Robertson, NATION Creative Director. |
| Проблема | Against a background of a sluggish real estate market, Community CPS Australia has employed a new strategy to promote home loans. Targeting refinancers a new campaign, created by NATION, will engage homeowners with the suggestion that The Credit Union of the Year may be a better place for their home loan. Community CPS Australia was announced Money Market’s 2012 Credit Union of the Year Award winner in June. |
| Результат | tba |
| Тип медиа | Телевидение |
| Редактор | David Ngo |
| Звукооператор | Matt McKenzie-Smith |
| Музыкальная компания / Композитор | Christopher Larkin |
| Оператор-постановщик | Matt Salleh |
| Оператор-постановщик | Miles Rowland |
| Директор | Nick Matthews |
| Продюсер агентства | Heather McBride |
| Продюсер агентства | Leona Cichon |
| Менеджер проекта | Kirsty Allison |
| Менеджер проекта | Esther Sterk |
| Арт-директор | Josh Mann |
| Арт-директор | Jordan Cole |
| Стратегический планировщик | Bruce Mackay |
| Стратегический планировщик | Greg Knagge |
| Креативный директор | Geoff Robertson |