Заголовок | Skylander's Spyro's Adventure |
Агентство |
Publicis Sapient
|
Кампания |
Skylander's Spyro's Adventure
|
Рекламодатель |
Activision
|
Бренд |
Skylander's
|
Дата первой трансляции/Публикации |
2012 / 2
|
Бизнес сектор | СМИ, издательство и производство
|
Слоган | The Adventure is with you |
История | Imagine if your toys could come to life in a video game yet still live in our world. Meet the Skylanders, the next generation of action figures that our team and Activision bring to life on Skylanders.com, the digital home of the new video game Skylanders: Spyro’s Adventure. Mixing physical and digital play to create a magic moment for kids, Activision outfitted the Skylanders toys with brains for a cross-platform experience. Powered by RFID technology and a memory chip, each of the toys remembers its in-game experiences and works seamlessly across major video gaming systems, including the PC. The interactive website includes original creative art and 3D animation that brings to life the characters and the magic moment when kids realize that their toys can come to life – starting in a kid’s room, placing a character on the portal, and transporting the character into the game. |
Тип медиа |
Digital
|
Анимация |
Dustin Mershon
|
Анимация / 3D |
Casey Klebba
|
Арт-директор |
Cris Strittmatter
|
Директор рабочей группы клиента |
Jay Tannenbaum
|
Исполнительный креативный директор |
Anthony Yell
|