| Заголовок | Debbie Wong cooks Soy Sauce Seabass |
| Агентство | Grey Worldwide |
| Кампания | Your Plastic Diet |
| Рекламодатель | WWF |
| Бренд | WWF |
| Дата первой трансляции/Публикации | 2020 / 2 |
| Бизнес сектор | Окружающая среда и животные |
| История | Asia’s largest TV and Online food channel, the Asian Food Network (AFN) is shocking food lovers into action to help save the environment in collaboration with the World Wide Fund for Nature (WWF). A series of filmed episodes sees Celebrity chefs cooking delicious food such as Soy Sauce Sea Bass and Spicy Clams before adding plastic items like shredded water bottles and grated plastic straws to the food. The recipes are the latest work in an ongoing campaign created by Grey Malaysia, ‘Your Plastic Diet’, which was launched last year to help WWF lobby for a globally binding treaty on plastic pollution. The campaign raises awareness on how plastic pollution has led to particles of microplastic being ingested by people all over the world. The specially commissioned study with The University of Newcastle found that people could be consuming on average five grams of plastic a week, the same as eating a credit card. |
| Тип медиа | Веб-фильм |
| Длина | |
| Исполнительный креативный директор | Graham Drew |
| Креативный директор | Andrew Fong |
| Креативный директор | Heng Thang Wei |
| Копирайтер | Selva Ganapathy |
| Арт-директор | Kevin Wong |
| Арт-директор | Ralve Khor |
| Продюсер | Suzy Chiang |
| Главный управляющий | Jo Yau |
| Директор бренда | Marcus SK |
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