3M - "Making School Zones Safer Around the World"

McCann New York

McCann New York New York, United States

1948

Бренд: 3M
Страна: United States

Рекламодатель: 3M

Заголовок	Making School Zones Safer Around the World
Агентство	McCann New York
Кампания	Making School Zones Safer Around the World
Рекламодатель	3M
Бренд	3M
Дата первой трансляции/Публикации	2022 / 4
Бизнес сектор	Промышленность
философия	3M brings visibility to an issue that is too often left in the dark. The company recently launched Project School Zone Safety, a company initiative aimed to raise global awareness of the road dangers children face traveling to and from school. According to Safe Kids Worldwide, 500 school-age children die in roadside accidents every day. To help address this issue, 3M is sharing the stories of those most impacted through compelling video footage and real-life testimonies. Starting with 100 schools around the world, Project School Zone Safety is implementing science-driven innovations to make road improvements to help protect the lives of children. While 3M implements on-the-ground changes, the media campaign will showcase real stories, from real people, in these communities, touching on the positive impact that these solutions have made in their lives. 3M captured footage and testimonies on location from students, families, and educational administrators, including Mexico, India, and St. Paul, Minnesota.
Тип медиа	Интегрированные медиа / 360 Активация
Длина	30 seconds
EVP, Global Executive Creative Director	Caprice Yu
EVP Director Of Brand Content	Dave Moore
SVP, Group Creative Director	Chad Baker
SVP, Group Creative Director	Ryan Paulson
Ассоциированный креативный директор	Eric Aragon
Ассоциированный креативный директор	Jack Deligter
Директор по стратегии	Erica Yahr
SVP, Group Strategy Director	Laura Frank
VP Strategy Director	Emily Brown
Стратег	Emily Castellano
SVP Executive Music Producer	Eric Johnson
Музыкальный продюсер	Colleen Dahlstrom
SVP Executive Integrated Producer	Kathy Love
SVP Executive Account Director	Amber Greenwalt
VP Account Director	Alba Berdala
Руководитель группы по связям с рекламодателями	Emily Charlton
Ассистент исполнительного руководителя по учетной записи	Katherine Zhang
Менеджер по рекламе	Brian Rice
Менеджер по рекламе	Yemisi Emiola
Менеджер по рекламе	Kristine Frost
Менеджер по рекламе	Cindy Ridge
Менеджер по рекламе	Caitie Beisswenger
Менеджер по рекламе	Betsy Kennedy
Менеджер по рекламе	Stephanie Dodd
Head of Content	Adam D. Hirsch
Продакшн Студия	Craft NY
Senior Producer	Zoe Katz Greene
Оператор-постановщик	Karina Silva
Оператор-постановщик	Reuben Steinberg
Редактор	Max Sitnikov
Редактор	Ilya Katsap
Senior Producer	Liz Snyder
Junior Producer/Assistant Editor	Hayley Danke
Заместитель редактора	Paul DeCarlo
Заместитель редактора	Sarah May
Звукооператор	Nick MacDonald
Звукооператор	Gerard McConville
Колорист	Devin Altobello
Графический художник	Matt Flamm
Графический художник	Rebekah Piaquadio
Графический художник	Ian Lamont-Havers