| Заголовок | #YOUDRIVE |
| Агентство | AMV BBDO |
| Кампания | #YOUDRIVE |
| Рекламодатель | Daimler AG |
| Бренд | Mercedes-Benz |
| Дата первой трансляции/Публикации | 2012 / 10 |
| Продукт | A-Class |
| Бизнес сектор | Легковые автомобили |
| философия | To launch the new Mercedes-Benz to a wider and younger target market, Mercedes-Benz and AMV have created #YOUDRIVE, an interactive TV campaign for the new A-Class that invites the audience to drive the story via Twitter, the first time such an event has been executed. The story takes the form of an exciting cat and mouse caper, during which a music superstar tries, with the help of a female professional driver, to get to a secret gig. Panicked by the hysterical fans and keen to stop the gig, the authorities try to stop them. Different scenarios shot on the streets of Portugal, allow the viewers to steer the narrative. After the event, 60” and 30” TV ads will encourage viewers to visit youdrive.com/YOUDRIVE (a custom-built YouTube channel) to view all available films and drive their own A-Class story. Hidden within the online experience are details of the secret gig, and those who find them may enter a prize draw for the chance to win a new A-Class for a year, with odds increasing substantially for those who ‘share’ their experience on Facebook and Twitter. |
| Тип медиа | Веб-фильм |
| Больше информации | Youtube.com/YOUDRIVE |
| Аудио послепроизводственный этап | 750mph |
| Продакшн Студия | Stink Films |
| Директор рабочей группы клиента | Benedict Pringle |
| Директор рабочей группы клиента | Rob Tauscher |
| Директор рабочей группы клиента | Ben King |
| Планировщик счета | David Edwards |
| Арт-директор | Steve Jones |
| Копирайтер | Martin Loraine |
| Менеджер по рекламе | Michelle Brogden |
| Менеджер по рекламе | David George |
| Продюсер агентства | Rebecca Scharf |
| Медиа-планировщик | Nicola Jopling |
| Медиа-планировщик | Chris Lewis-Jones |
| Медиа-агентство | Maxus Global |
| Послепроизводственный этап | The Mill London |
| Продюсер Продакшн Студии | Blake Powell |
| Продюсер Продакшн Студии | Paula Garr |
| Оператор-постановщик | Anthony Dod Mantle |
| Директор | Yann Demange |
Больше работы
СМОТРЕТЬ ВСЕMercedes-Benz A-Class Trailer
- БРЕНД:
- Mercedes-Benz
- АГЕНТСТВО:
- AMV BBDO
Mercedes-Benz A-Class
- БРЕНД:
- Mercedes-Benz
- АГЕНТСТВО:
- AMV BBDO