H&M - "The Dentist"

B-Reel Stockholm, Sweden

10389

Бренд: H&M
Страна: Sweden

Рекламодатель: H&M

Заголовок	The Dentist
Агентство	B-Reel
Кампания	Wear that feeling
Рекламодатель	H&M
Бренд	H&M
Дата первой трансляции/Публикации	2022 / 4
Бизнес сектор	Мужская одежда
философия	H&M has launched a global brand campaign for their menswear line to help men around the world embrace their own style and be confident in every moment. The campaign “Wear that feeling”, stars SNL comedian and actor Pete Davidson. “Wear that feeling” perfectly captures the fresh energy in global men’s fashion which is all about freedom of expression and self-confidence in every single moment. The campaign films see Pete placed in those everyday situations which ultimately offer a comedic scenario for the star and puts his H&M outfit in the centre of attention. Pete Davidson’s own bold personal style completely embodies what H&M Man stands for, being confident and unafraid to be your authentic self, no matter what life throws at you, or the situation you are in. The new campaign, made in collaboration with creative agency B-Reel, is rooted in two simple insights. Firstly, men relate to how clothes make them feel: when you throw on that perfect new jacket or crisp t-shirt, something changes, you feel confident and in control. You feel good. Secondly, the majority of men do not relate to “fashion” and as opposed to seeking inspiration through fashion films or runway shows, they gain inspiration by watching the things they love; movies, music videos and comedy. That’s where Pete Davidson comes in, connecting with H&M Man’s existing target audience while also piquing interest from new consumers, through pure fun entertainment and humour. The campaign is not tied to a seasonal collection, instead seeks to increase H&M’s market share of the male market, ensuring that more men see it as their first fashion destination overall.
Тип медиа	Телевидение
Длина	30 seconds
Продакшн Студия	Anonymous Content
Редакционная компания	Final Cut
Project Lead	Jenny Näslund
Управляющий производством	Jonathan Johansson
Управляющий производством	Sara Petrini
Актер / Знаменитость	Pete Davidson
Закупщик художественного оформления	Fanny Karlström
Закупщик художественного оформления	Lina Sköldebrand
Creative Lead	Gustav Carpner
PR Lead	Jennifer Johnson
Координатор PR	Maria Strandberg
Продюсер агентства	Camilla Geijer
Media Lead	David Venetiou
Insight Lead	Caroline Georgsson
Креативная команда	Anna Hellden
Креативная команда	Patrik Andersson
Копирайтер	Lotta Glimstedt
Fashion Coordinator	Jessica Bjurström
Retouch Specialist	Per Gysing
Исполнительный креативный директор	Zack McDonald
Креативный директор	Afshin Moeini
Креативный директор	Christian Poppius
Стратег	Thomas Eon
Директор бренда	Caroline Deas-Ehrnvall
Бренд-менеджер	Hannah Håål
Директор по дизайну	Gustav Stockman
Designer	Lisa Nyberg
Исполнительный продюсер	Tor Fitzwilliams
Продюсер	Laura Miller
Оператор-постановщик	Oliver Miller
Оператор-постановщик	Evan Prosofsky
Художник-постановщик	Mark Snelgrove
Костюмы / Стилист	Ellie Grace Cummings
Костюмы / Стилист	Thom Murray
Редактор	Amanda Jensen
Смешивание	Andreas Andersson
Смешанная компания	Ponytail Sound
Senior VFX Artist	Olle Black
Компания, которая занимается визуальными эффектами	Tint Post
VFX Account Manager	Robeson Jackson
Stills	Mammateam
Stills Photographer	Quentin De Briey