| Заголовок | Give a Sprout |
| Агентство | Havas London |
| Кампания | Give a Sprout |
| Рекламодатель | Ella's Kitchen |
| Бренд | Ella's Kitchen |
| Дата первой трансляции/Публикации | 2014 / 12 |
| Бизнес сектор | Продукты питания |
| История | Ella’s Kitchen, the organic baby and children’s food brand, is asking families to give a virtual sprout to a friend or loved one this Christmas to raise a smile and funds for children’s charity Kids Company. Sprouts are ignored and left behind on dinner plates. The tongue-in-cheek film asks people to give sprouts a home this Christmas by going onto the Ella’s Kitchen website |
| философия | People can pick their own virtual sprout on the site and send some to their friends and loved ones by entering their email address and donating £2 to Kids Company via text. These donations will go towards helping to alleviate the plight of the thousands of children living in food poverty in the UK. The six virtual sprouts, designed to be fun for kids and adults alike, each have a name and their own individual characters. They include a pirate sprout called Captain Sprout-about, an astronaut called Astro Sprout, and Mary Christmas, a sprout obsessed by Christmas. In return for being chosen, the sprouts provide updates to recipients on their stories and adventures in the run-up to Christmas. |
| Тип медиа | Веб-фильм |
| Длина | |
| Креативный директор | Andy Mcananey |
| Креативный директор | Christian Sewell |
| Арт-директор | Gareth Gray |
| Копирайтер | Sam Shepherd |
| Директор рабочей группы клиента | Nick Lee |
| Продюсер агентства | Amanda Newall |
| Фотограф | Gareth Gray |
| Редактор | Richard Barnett |
| Дизайнер | Naomi Bassey |
| Дизайнер | Jamie Craven |
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