| Заголовок | Space Descent With Tim Peake |
| Brief | Space Descent with Tim Peake, a two-year educational programme, created in partnership with Samsung and the Science Museum Group. Its aim: to inspire UK students from disadvantaged backgrounds, around the possibilities of STEM learning and the science and technology behind space travel.We remodelled a double decker bus to replicate the ISS and used Samsung technology to enable a variety of educational experiences, including a face and body mapping augmented reality spacewalk. Ultimately, the tour aims to address a national occupational shortage in STEM areas, by inspiring a new generation of scientists, engineers and astronauts from lower income backgrounds. |
| Агентство |
Cheil London
|
| Кампания |
Space Descent With Tim Peake
|
| Рекламодатель |
Samsung Electronic
|
| Бренд |
CSR
|
| Posted | Ноябрь 2019 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника
|
| История | Samsung's partnership with The Science Museum Group aims to create immersive, exciting and accessible experiences which genuinely help those who participate to travel beyond their confines, enriching their mind and body through technology. |
| Тип медиа |
На открытом воздухе / вне дома
|
| Исполнительный креативный директор |
Russell Schaller
|
| Head of Innovation |
Matt Jukes
|
| Копирайтер |
Hannah Davies
|
| Копирайтер |
Chloe Davies
|
| Арт-директор |
Sam Shepherd
|
| Head of Strategic Services |
David Coombs
|
| Коммерческий директор |
Chloe Siddall
|
| Senior Account Manager |
Justin Robertson
|
| Head of Project Management |
Katie Bailey
|