| Заголовок | Médecins Sans Frontières/Doctors Without Borders |
| Агентство | True North Inc. |
| Кампания | Online Acquisition Campaign |
| Рекламодатель | Médecins sans Frontières |
| Бренд | Médecins Sans Frontières/Doctors Without Borders |
| Дата первой трансляции/Публикации | 2011 / 5 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| Слоган | We save lives in places no one else will go. |
| философия | Doctors Without Borders/Médecins Sans Frontières (MSF) provides aid to victims affected by malnutrition, conflict, disease, and disaster. True North developed a multi-channel online acquisition campaign showcasing MSF’s unwavering commitment to saving lives in the world’s most dangerous places. Display ads drove to an interactive landing page that featured four short videos highlighting specific areas of need: malnutrition, conflict, disaster, and epidemics. |
| Результат | This strategic combination of creative and tirelessly optimized media placements proved successful, bringing in new donors in record numbers. Our campaign continues to evolve today, and we’re proud to see our creative work provide a lifeline for those in desperate need around the globe. |
| Тип медиа | Веб Реклама / Баннеры |
| Креативный директор | Daniel Brown |
| Ассоциированный креативный директор | Jarrod Ballou |
| Копирайтер | Sean Sullivan |
| Арт-директор | Seth Klassen |
| Делопроизводитель | Ali O’Shaughnessy |
| Руководитель группы по связям с рекламодателями | Katie Quigley |
| Директор рабочей группы клиента | Matt Brown Brown |