| Заголовок | The Text |
| Агентство | Pereira O'Dell |
| Кампания | #TrueFriendship (#VerdaderoAmigo) |
| Рекламодатель | Coca-Cola Company |
| Бренд | 46664/Coca-Cola |
| Дата первой трансляции/Публикации | 2015 / 7 |
| Бизнес сектор | Безалкогольные напитки, тоники |
| Слоган | #TrueFriendship (#VerdaderoAmigo) |
| История | This short film is directed by Oscar-winning screenwriter ("Milk) and LGBT activist, Dustin Lance Black. The film addresses loyalty and friendship while addressing the delicate subject of teen homosexuality. The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty. “I’m proud to have worked with Coca-Cola on their ‘Crossroads’ series of films because at their core each helps demonstrate how choosing the path of compassion at crucial moments paves the way to true friendship and happiness,” said Black. “’The Text’ was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly.” |
| Тип медиа | Веб-фильм |
| Длина | |
| Больше информации | https://www.youtube.com/user/cocacola |
| Руководство музыкальных рядов | Aminé Ramer |
| VFX | Laundry |
| Original Score Composer | Grayson Sanders |
| Illustrator/Retoucher | Adhemas Batista |
| Редактор | Umlaut Films |
| Музыка | One Direction |
| Исполнительный креативный директор | Jaime Robinson |
| Креативный директор | Rafael Rizuto |
| Креативный директор группы | Jason Apaliski |
| Главный креативный директор | PJ Pereira |
| Директор | Dustin Lance Black |
| Менеджер проекта | Lauren Parker |
| Директор рабочей группы клиента | Mona Gonzalez |
| Делопроизводитель | Rose Valderrama |
| Директор по стратегии | Ana Cortat |
| Музыка | One Direction |
| Стратег | Sara Lezama |
| Арт-директор | Luke Acret |
| Копирайтер | Omid Amid |
| Дизайнер | Moses Kelany |
| VP of Distribution | Joshua Brandau |
| Head of Development, POD Entertainment | Robert Lambrechts |
| Business Affairs Director | Russell Nadler |
| VP Production | Jeff Ferro |
| Co-Director of Client Services | Henry Arlander |
| Director of Marketing/PR | Molly Parsley |
| Senior Film Producer | Victoria Whitlow |
| Trailer and Interactive Editor | Collin Kriner |
| Poster Designer | Erik Buckham |
| Sr Production Designer | Aaron Rodriguez |
| Продакшн Студия | Bully Pictures |
| Оператор-постановщик | Carlos Veron |
| Продюсер Продакшн Студии | Jason Forest |
| Продюсер Продакшн Студии | Gunner Clancey |
| Редакционная компания | Umlaut Films |
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