The line - "Violence 2"

Marmalade Communications Melbourne, Australia

5870

Это объявление является частью "ACT Responsible Collection"

Бренд: The line
Страна: Australia

Рекламодатель: Our Watch

Заголовок	Violence 2
Агентство	Marmalade Communications
Кампания	The line
Рекламодатель	Our Watch
Бренд	The line
Posted	Октябрь 2015
Бизнес сектор	Общественная безопасность, здоровье и гигиена
Слоган	You can't undo violence. Know where to draw the line.
История	Our Watch delivers The Line, a primary prevention behaviour change campaign for young people aged 12 to 20 years. The Line also supports parents, carers, teachers, educators, coaches and other influencers. The Line encourages young people to develop healthy and equal relationships, and to reject violence. The campaign’s long-term goal is to prevent violence against women and their children by addressing the underlying factors that contribute to violence against women: gender inequality, violence-supportive and sexist attitudes, and rigid gender roles and stereotypes. Recognising and respecting ‘the line’ can be confusing. The Line helps young people to understand what’s ok and what’s not when it comes to intimate relationships, and encourages them to call out behaviours that hurt and disrespect others. The Line is an initiative under the National Plan to Reduce Violence against Women and their Children 2010 – 2022 and is funded by the Australian Government Department of Social Services.
Тип медиа	Печать
Продакшн Студия	Finch
Директор	Derin Seale
Креативный директор	John Akritidis
Редактор	Drew Thompson
Stills Photographer	Garth Oriander
Креативная команда	Sarah Vincenzini
Исполнительный продюсер	Karen Bryson
Director Client Service	Lisa Gumbleton
Продюсер	Beaver
Ретушер	Gary Simm
Ретушер	Nicole McKenzie
Иллюстратор	Charlie Lin
Tattoo artist	Charlie Lin