| Заголовок | Bullet |
| Агентство | BCP |
| Кампания | Bullet |
| Рекламодатель | Accueil Bonneau |
| Бренд | Accueil Bonneau |
| Дата первой трансляции/Публикации | 2012 / 11 |
| Бизнес сектор | Права человека |
| Слоган | Invitation to a wild game dinner to benefit l'Accueil Bonneau |
| философия | L’Accueil Bonneau, a charitable organization that has been at the service of Montreal’s homeless population for the past 135 years, wanted to create an event which would mobilize hunting enthusiasts within Montreal’s business elite to a Wild Game Benefit Dinner in order to raise funds for its operations. For the occasion, we created a unique direct mail piece featuring a rifle bullet encased in a wooden box with a message that read: “This bullet could save lives”. A paper housed inside the cartridge invited the recipients to register for the benefit dinner online. In just one evening, we raised over $65,000. |
| Тип медиа | Анализ ситуации |
| Креативный директор | Étienne Bastien |
| Креативный директор | Jonathan Rouxel |
| Арт-директор | Antoine Dasseville |
| Копирайтер | Jonathan Rouxel |
| Дизайнер | Antoine Dasseville |
| Копирайтер | Dom Bulmer |
| Специалист по работе с заказчиками | Michèle Bastien |
| Продюсер агентства | Frederique Bissonnet |
Больше работы
СМОТРЕТЬ ВСЕMontreal Accueil Bonneau Shelter
- БРЕНД:
- Accueil Bonneau
- АГЕНТСТВО:
- BCP
BillBooth Party
- БРЕНД:
- Virgin Radio 96
- АГЕНТСТВО:
- BCP