Magnum - "Magnum Pleasure Hunt Across Amsterdam"

Brindfors MullenLowe

Brindfors MullenLowe Stockholm, Sweden

Премии

15565

Бренд: Magnum
Страна: Netherlands

Рекламодатель: Unilever

Заголовок	Magnum Pleasure Hunt Across Amsterdam
Агентство	Brindfors MullenLowe
Кампания	Magnum Pleasure Hunt Across Amsterdam
Рекламодатель	Unilever
Бренд	Magnum
Дата первой трансляции/Публикации	2012 / 1
Бизнес сектор	Мороженое
История	With Augmented Reality combined with Google maps and the iPhone’s GPS/Gyro functionality we created a phone application that allowed people, in a real life version of Pac Man, to run the streets of Amsterdam and collect the ingredients of the Magnum infinity. But instead of ghosts as in the original, the players where chased by greedy mouths trying to eat the chocolate before you. A tailor-made version for a specific city gives a more accurate experience in terms of positioning which wouldn’t be possible with a global version. This way we know exactly how the game field would look and could map out every building and street on Google maps. The result is the illusion that objects, as the greedy mouths could literally appear from behind a corner starting to chase you. The application was supported by an event, with a Magnum headquarter, where people could change their points in to a Magnum Infinity.
Проблема	To further reinforce the brand promise “For pleasure seekers” and introduce a new member of the Magnum family: “Magnum Infinity”. But how do you take it to the next level if the first version “claimed” the whole Internet? You bring it to the real world.
Тип медиа	Анализ ситуации
Креативный директор	Patrik Westerdahl
Креативный директор	Petter Lublin
Копирайтер	Henrik Haeger
Менеджер по рекламе	Mick Van Ettinger
Менеджер по рекламе	Sophie Galvani
Менеджер по рекламе	Alper Eroglu
Менеджер по рекламе	Camilla Scognamiglio
Интерактивный дизайнер	Ellinor Bjarnolf
Интерактивный дизайнер	Rasmus Sjöborg
Other	Oscar Erlandsson
Директор рабочей группы клиента	Tina Jarlerud
Помощник по настройке учётных записей	Lisa Flacké
Помощник по настройке учётных записей	Sofia Jönsson
Специалист по работе с заказчиками	Jessica Nordlund