| Заголовок | Bear 1 |
| Агентство | Adwright |
| Кампания | Bear pile |
| Рекламодатель | Animals Concerns Research & Education & Society |
| Бренд | ACRES |
| Дата первой трансляции/Публикации | 2012 / 6 |
| Бизнес сектор | Права животных / Безопасность /Прием |
| Слоган | When pain is too much to bear. |
| История | Much has been said about the travesty of the ongoing bear bile trade. We need not emphasize more on their tiny cages and excruciating process during the daily extrication of the bile. Seriously, in their place, anyone would wish they were dead. When I read about the story of how this mother bear opted to put her cub out of misery, and her own death after, that was it. We had to do something. These are awareness posters really. I wish we could be more explicit and aggressive in shouting how this should be stopped immediately. |
| Тип медиа | Печать |
| Арт-директор | Celine Tan |
| Креативный директор | Nafe Tong |
| Креативный директор | Danny Phoa |
| Копирайтер | Anson Ong |
| Арт-директор | Nafe Tong |