NZAF & Durex - "Dark Ages Man"

FCB New Zealand

FCB New Zealand Auckland, New Zealand

3731

Это объявление является частью "ACT Responsible Collection"

Бренд: NZAF & Durex
Страна: New Zealand

Рекламодатель: New Zealand AIDS Foundation (NZAF)

Заголовок	Dark Ages Man
Агентство	FCB New Zealand
Кампания	Better Safe Than Syphy
Рекламодатель	New Zealand AIDS Foundation (NZAF)
Бренд	NZAF & Durex
Дата первой трансляции/Публикации	2019 / 12
Бизнес сектор	Информированность о болезнях, группы поддержки и ассоциации
Слоган	Syphilis is back from the dark ages
История	“Syphilis? That’s something from hundreds of years ago, right?” That’s the reaction you generally get when you talk to people about New Zealand’s very real, and very 21st century problem with this archaic STI. However, syphilis has become such a problem in this country, that it’s now at its highest levels ever. In fact, in just the last few years, reported cases have increased 560%. We set out to tackle syphilis and put it back where it belongs; in the dark ages. The campaign aims to spread awareness through a clash of eras. Modern hook-up locations, like bars, clubs and toilets are juxtaposed with a character out of time – someone in 16th century garb, looking to proposition you, using modern pick-up lines turned Shakespearean. It’s a safe sex campaign for the ages.
Тип медиа	Печать
Главный креативный директор	Tony Clewett
Костюмы / Стилист	Lucy Jane Senior
Hair and Makeup	Abi Taylor
Менеджер по маркетингу	Mickey Power
Копирайтер	David Shirley
Фотограф	Ross Brown
Ретушер	Jason King
Дизайнер	Kevin Grady
Дизайнер	David Reid
Дизайнер	Josh O'Neill
Продюсер	Jess Turney
Продюсер	Pip Mayne
Creative Services Director	Jenni Doubleday
Арт-директор	Melina Fiolitakis
Цифровой дизайн	Carl Ceres