| Заголовок | Online Street Musicians |
| Агентство | Jung von Matt AG |
| Кампания | Online Street Musicians |
| Рекламодатель | Red Cross |
| Бренд | Deutsches Rotes Kreuz |
| Posted | Ноябрь 2012 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| История | There are 300.000 homeless people in Germany, many of them street musicians. Their problem: today passers-by are more concerned with themselves or their online devices and donate less and less money. To give street musicians their audience back we took them to a place beggars usually have no access to: the internet. Instead of playing in front of shops we let them play in front of online shops – as interactive banners. With one click people could donate money to the German Red Cross and post or tweet about it. |
| Тип медиа | Анализ ситуации |
| Креативный директор группы | Jan Rexhausen |
| Креативный директор группы | Dörte Spengler-Ahrens |
| Продюсер агентства | Laura Weber |
| Продюсер агентства | Martin Schön |
| Продакшн Студия | Markenfilm Crossing GmbH |
| Арт-директор | Eric van den Hoonard |
| Копирайтер | Christina Drescher |
| Копирайтер | Marc Freitag |
| Копирайтер | Andreas Hilbig |
| Креативный директор | Felix Fenz |