| Заголовок | Throw! But don't throw your mobile! |
| Агентство | Agenta Werbeagentur GmbH |
| Кампания | Throw! But don't throw your mobile! |
| Рекламодатель | ING Group |
| Бренд | ING DiBa |
| Posted | Ноябрь 2012 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| История | We set up a digital billboard that became a virtual basketball hoop for passers-by. The public was able to use the digital billboard to log in via a mobile website and throw a virtual basketball by moving their smartphones. A message was automatically displayed on their Facebook Wall and were then able to follow the streamed event live onlin and cheer for their player using likes. This was visually and acoustically transmitted to the digital billboard. ING-DiBa was able to demonstrate how easy and efficient banking can be in a very compelling way, and position itself as an innovation leader. |
| Тип медиа | Digital |
| Директор рабочей группы клиента | Oliver Grage |
| Программист | Milton Decamotan |
| Программист | Jan Mensing |
| Программист | Leo Herking |
| Арт-директор | Camilla Ullrich |
| Копирайтер | Florian Kähler |
| Креативный директор | Dominik Heinrich |