Заголовок | Safest Hands |
Агентство | Åkestam Holst /NoA |
Кампания | Safest Hands |
Рекламодатель | The Swedish Post |
Бренд | The Swedish Post |
Posted | Ноябрь 2012 |
Бизнес сектор | Компании посылочной торговли |
История | The brief was to encourage young Swedes to send more parcels with the Swedish Post. We challenged the Swedish population with the competition 'Do you have Sweden's safest hands', where everyone with an iPhone could become mail carriers. We kicked of the challenge by packing 42 parcels with secret stuff. Everyday at 6 AM, 12 PM and 6 PM we released a virtual parcel in the app. If you delivered the virtual parcel intact, before everyone else, you won its real content. |
Тип медиа | Мобильная реклама |
Директор рабочей группы клиента | Jacob Stjärne |
Графический дизайнер | Anna Forsberg |
Графический дизайнер | Oscar Gardö |
Продюсер агентства | Leila El-Zein Widgren |
Арт-директор | Lars Holthe |
Копирайтер | Hanna Björk |
Креативный директор | Andreas Ullenius |