Заголовок | Genesis |
Агентство | Ogilvy Germany |
Кампания | All You Need to Tell the Story |
Рекламодатель | dpa Picture-Alliance |
Бренд | dpa Picture-Alliance |
Posted | Ноябрь 2012 |
Бизнес сектор | Фотография |
История | The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience. |
Тип медиа | Печать |
Копирайтер | Stephan Vogel |
Руководитель креативной группы | Stephan Vogel |
Креативный директор | Nico Ammann |
Креативный директор | Helmut Meyer |
Арт-директор | Helmut Meyer |
Ретушер | Joachim Becker |
Банк данных изображений | Picture Alliance |