| Заголовок | Innocence Canada Logo |
| Агентство | Forsman & Bodenfors Toronto |
| Кампания | Innocence Canada Logo |
| Рекламодатель | Innocence Canada |
| Бренд | Innocence Canada |
| Posted | Август 2017 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | The process of overturning a wrongful conviction can take up to 10 years. Each one is a monumental victory for the wrongly convicted individual and for Innocence Canada. These infrequent victories are the reason the brand exists, so the idea was to create a logo that would celebrate each and every one. Prison tallies, or hashmarks, are a familiar means of counting time spent in prison. Innocence Canada’s logo is an ever-evolving measure of freedom. |
| Проблема | The process of overturning a wrongful conviction can take up to 10 years of work. Each one is a monumental victory for the wrongly convicted individual and for Innocence Canada. These infrequent victories are the reason the brand exists so we decided to create a logo that would celebrate each and every one. Prison tallies, or hashmarks, are a familiar means of counting time spent in prison. Innocence Canada’s exonerees counted a combined 190 years. Our idea was for them to make one last tally – one that would measure freedom. This would form a new dynamic logo that brings the individual exonerees to the forefront of the brand. |
| Тип медиа | Digital |
| Длина | |
| Креативный директор | Matt Hassell |
| Креативный директор | Laura Kim |
| Копирайтер | Kate Thorneloe |
| Арт-директор | Jess Carter |
| Фотограф | David Quach |
| Директор | David Quach |
| Продюсер агентства | Nick Hutcheson |
| Продюсер агентства | Lauren Sharpe |
| Графический дизайнер | John Forbes |