Geico - "Washington Crossing the Delaware"

The Martin Agency

The Martin Agency Richmond, United States

13316

Бренд: Geico
Страна: United States

Рекламодатель: GEICO

Заголовок	Washington Crossing the Delaware
Агентство	The Martin Agency
Кампания	Turnpike
Рекламодатель	GEICO
Бренд	Geico
Дата первой трансляции/Публикации	2018 / 1
Бизнес сектор	Банки, финансы, законодательство и страхование
философия	The latest entry to Geico’s 'It’s Not Surprising' campaign, 'Turnpike,' pays homage to Washington’s Crossing of the Delaware. We see Washington in his Durham boat with his crew, only instead of crossing the Delaware River, they're pulling the boat across three lanes of traffic on the Delaware Turnpike as horns honk and Washington starts getting testy. There seems to have been a mix-up in directions with General George Washington and his Continental Army – as evidenced by the long, traffic backup on the Delaware Turnpike in this latest entry to Geico’s long-running and successful 'It’s Not Surprising' campaign. The spot was directed by Radical Media’s Steve Miller.
Тип медиа	Телевидение и кино
Длина	42 seconds
Vice President	Ted Ward
Marketing	Ted Ward
Assistant Vice President	Bill Brower
Marketing	Bill Brower
Директор по маркетингу	Melissa Halicy
Media	Melissa Halicy
Advertising	Melissa Halicy
Brand Team Supervisor	Gary Aurand
Brand Team Supervisor	Tom Perlozzo
Brand Team Planner	Brighid Griffin
Brand Team Planner	Julia Nass
Brand Team Buyer	Tim Ware
SVP	Steve Basset
Креативный директор группы	Steve Basset
SVP	Sean Riley
Creative Director	Sean Riley
VP	Neel Williams
Creative Director	Neel Williams
Associate Creative Director	Justin Harris
Копирайтер	Ken Marcus
SVP	Brett Alexander
Executive Producer	Brett Alexander
Producer	Brian Fox
Producer	Catherine Kennedy
Business Affairs Supervisor	Suzanne Wieringo
VP	Ben Creasey
Account Director	Ben Creasey
Руководитель группы по связям с рекламодателями	Allison Hensley
Руководитель группы по связям с рекламодателями	Jon Glomb
Account Executive	Allie Waller
Менеджер проекта	Karen McEwen Gates
Продакшн Студия	RadicalMedia
Продакшн Студия	LLC
Director	Steve Miller
Executive Producer	Gregg Carlesimo
Исполнительный продюсер	Frank Scherma
Руководитель производства	Cathy Dunn
Producer	Barbara Benson
Production Supervisor	Ted Liotopoulos
1st AD	Brian Stevens
Where was the spot shot?	Burbank CA
Послепроизводственный этап	MackCut and The Mill – New York