Заголовок | Amnesty International Twignature |
Агентство | BMF |
Кампания | Amnesty International Twignature |
Рекламодатель | Amnesty International |
Бренд | Twignature |
Дата первой трансляции/Публикации | 2012 / 12 |
Бизнес сектор | Благотворительные организации, фонды, волонтеры |
Слоган | BMF creates Amnesty International Twignature |
История | As part of the global Write For Rights campaign, Amnesty International has launched a new way of collecting signatures, courtesy of BMF Melbourne. By simply retweeting a message from Amnesty International, your Twitter name is instantly converted to a digital signature on an online petition. We call it your Twignature. Harnessing the power of Social Media, Twignature allows support for a cause to gather momentum quickly and demonstrates the critical mass visually. Starting out of Amnesty International Switzerland, the first Twignature campaign is petitioning the Brazilian Government to protect Laisa Santos Sampaio, an environmental activist in the Amazon. It's running in three languages: English, French and German. |
Тип медиа | Digital |
Больше информации | www.twignature.amnesty.ch |
Other | Anthony Muscat |
Планировщик счета | Nicole Rulka |
Копирайтер | Callum Fitzhardinge |
Арт-директор | Chris Andrews |
Исполнительный креативный директор | David Klein |
Other | Ricci Meldrum |
Руководитель клиента | Naomi Gorringe |
Цифровое изображение | Warren Davies |
Интерактивный | Simon Murray |
Технический директор | Doug Rathbone |
Технический директор | Mark Ellis |