Nike - "Runner's High"

Megs and Shamus Portland, United States

4457

Бренд: Nike
Страна: United States

Рекламодатель: Nike

Заголовок	Runner's High
Агентство	Megs and Shamus
Кампания	Joyride
Рекламодатель	Nike
Бренд	Nike
Дата первой трансляции/Публикации	2019 / 9
Бизнес сектор	Спортивная обувь
философия	Beloved Broad City alum Ilana Glazer hits the streets with a spirited slice of humor in the new Nike Joyride campaign. Produced by Caviar and directed by Marielle Heller, the series of three spots were created by New York and Portland-based agency Megs and Shamus, and highlight the shoe’s unique benefits through the eyes of reluctant runner, Ilana Glazer. WithBrooklyn’s Fort Greene neighborhood as the backdrop, Ilana pounds the pavement – or at least considers it – in the campaign, which is playing digitally across Nike’s social channels. With only a couple of hours to capture each spot, together Megs and Shamus and Marielle provided Ilana with solid scripts and the freedom to do what she does best - improvising and adding her distinctive Ilana voice to everything. Keeping things bouncy and fun, Glazer's quest to track down the meaning of the “runner's high” is the perfect vehicle for her cheeky sense of humor. In “Beads vs. Balls,” Ilana spectates from her stoop and attempts Step One: Make contact with runners. In the follow-up film “What’s in it for me?,” she asks crucial questions and considers the lesser-known benefits of running, from carbo-loading to having an ever-ready excuse to cancel plans. In the centerpiece spot “Runner’s High,” Ilana laces up to make the transformation from cautiously curious to Joyride convert. Megs and Shamus’ non-traditional approach to the creative was steered by the audience they wanted to speak to with these ads - the skeptical and running-averse crowd. With Ilana as the campaign’s muse, the team knew it was possible to nail that ethos and communicate about both the product and running in a candidly honest way.
Тип медиа	Digital
Длина	35 seconds
Sr. Director, Global Brand Communications	Stephanie Derham
Creative Director, Copywriter	Shamus Eaton
Creative Director/ art director	Megs Senk
Исполнительный продюсер	Felicia Glover
Продакшн Студия	Caviar London
Директор	Marielle Heller
Оператор-постановщик	Adam Newport-Berra
Исполнительный продюсер	Kim Dellara
Исполнительный продюсер	Jasper Thomlinson
Исполнительный продюсер	Michael Sagal
Руководитель производства	Casey Wooden
Продюсер	Christina Donahue
Post Production/Editorial	Joint
Редактор	Tommy Harden
Sound Design and Mix	Noah Woodburn
Продюсер пост-производства	Kathleen Russell
Editorial and VFX Post Producer	Annie Rosick
Аудио послепроизводственный этап	The Teenage Diplomat
Композитор	Scarlet Newman-Thomas
Покраска	Company 3
Колорист	Tom Poole