| Заголовок | The Body Bag For Her 1 |
| Агентство |
Forsman & Bodenfors Toronto
|
| Кампания |
The Body Bag For Her
|
| Рекламодатель |
Aura Freedom International
|
| Бренд |
Aura Freedom
|
| Дата первой трансляции/Публикации |
2023 / 11
|
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
| История | The hero spot of the campaign takes viewers unknowingly through the journey of creating The Body Bag For Her, before revealing the stark imagery of the pink body bag. It is meant to be shocking, because femicide is shocking. The spot culminates by directing viewers to a petition created by Aura Freedom, that calls on the Government of Canada to declare femicide a national emergency so resources on preventive solutions can be unlocked to address the root causes of femicide and keep women and families safe. Print, OOH, social, influencer marketing and broadcast all direct Canadians to a microsite that houses more information on femicide and the petition. For Her is the first collaboration between Forsman & Bodenfors, Veritas Communications and Aura Freedom. The agency team feels very fortunate to have had the opportunity to work with Aura Freedom on such a meaningful and important message. Forsman & Bodenfors would like to thank their partners who donated their time and immense effort to this campaign. Veritas Communications provided PR and Influencer support, Twenty6Two provided traditional media, and Nimiopere, Folktale, Alter Ego and TA2 brought this project to life in production and post-production. The campaign website and petition can be found here https://aurafreedom.org/forher/ where Canadians can come together to urge the government to start treating femicide as the emergency it is. |
| философия | Every 48 hours a woman in Canada is killed, most often by a man. Because she is a woman. Yet, many Canadians still don’t understand this critical difference between femicide and homicide. On the International Day for the Elimination of Violence Against Women, this one of a kind bag will highlight the difference, and help Canadians understand this national emergency. This creative campaign, The Body Bag For Her, is a collaboration between Forsman & Bodenfors Canada and Aura Freedom that highlights the femicide emergency by leaning into classic advertising tropes for targeting women. Want to make something feminine? Turn it pink and you have a product “For Her”. These gendered tropes are so ingrained in our society that it became the perfect way to highlight the difference between femicide and homicide. |
| Тип медиа |
Печать
|
| Больше информации | https://aurafreedom.org/forher/ |
| Music / Sound Design |
TA2
|
| Послепроизводственный этап |
Alter Ego
|
| Менеджер по рекламе |
Marissa Kokkoros
|
| Менеджер по рекламе |
Danielle Warren
|
| Head of Creative |
Glen D'Souza
|
| Креативный директор |
Kate Thornloe
|
| Senior Art Director |
Alexandra McGuirk-Penedo
|
| Senior Copywriter |
Darby Clarke
|
| Дизайнер |
Brittany Hall
|
| Head of Strategy |
Andrew Carty
|
| Интегрированный продюсер |
Jason Pearson
|
| Управляющий директор |
Julien Bissuel
|
| Head of Business Partnerships |
tyler kawa
|
| Руководитель клиента |
Hannah Casey
|
| Client Manager |
Simran Baig
|
| Director of Content |
David Quach
|
| Заместитель редактора |
Jamie Emmanuel
|
| Senior Production Artist |
Dee Flores
|
| Художник по производству |
Amyna Jiwani
|
| PR-агентство |
Veritas Communications
|
| President / CEO |
Krista Webster
|
| EVP / General Manager, PR |
Nina Kalos
|
| PR VP , Group Account Director |
Julia Perreira
|
| PR Senior Account Manager |
Cheyenne Freitas
|
| PR Consultant |
Tori Krafczek
|
| Медиа-агентство |
Twenty6Two
|
| Медиа-руководитель |
David Johnston
|
| Media planning/buying |
Nikki Cutler
|
| Партнер клиента |
MMI
|
| Продакшн Студия |
Folktale Films
|
| Директор |
Geneva Pesch
|
| Оператор-постановщик |
Jesse Louttit
|
| Линейный продюсер |
Kyle Welton
|
| Исполнительный продюсер |
Tom Evelyn
|
| Исполнительный продюсер |
Hubert Davis
|
| Редакционная компания |
Nimiopere
|
| Редактор |
Bryan Reuben
|
| Заместитель редактора |
Aiden Gugula
|
| Исполнительный продюсер редакционной компании |
Julie Axell
|
| Исполнительный продюсер редакционной компании |
Paula Hicks
|
| Audio Director |
Jeff Lurie
|
| Звукооператор |
Adam Ive
|
| Executive Audio Producer |
Christine Leslie
|
| Senior Colorist |
Wade Odlum
|
| Ассистент по цвету |
Malini Khotsiphom
|
| Художник по видеоэффектам |
Jake Hussey
|
| Продюсер пост-производства |
Spencer Butt
|
| Фотограф |
David Quach
|
| Фотограф |
Alexandra McGuirk-Penedo
|
| Videographer |
Kobi Ntiri
|
| Marketing Materials |
TPH
|
| Assistant Manager |
John Bancoro
|
| Bag Manufacture |
Cactus Sewing Studio
|
| Дизайнер |
Kristin Somborac
|
| Builder |
Melinda Dempster
|
