Заголовок | Loss of control |
Заголовок (оригинальный язык) | Perte de contrôle (anglais) |
Агентство | la chose |
Кампания | Shockwave |
Рекламодатель | Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR) |
Бренд | Sécurité routière |
Posted | Ноябрь 2016 |
Бизнес сектор | Безопасность дорожного движения |
История | When Max loses control of his speeding motorbike and has a horrific accident, we see him flying through the air. He is joined by all the relatives who will be affected: his mother, who will be forced to tell him he is tetraplegic; his father, who will flinch every time the phone rings; and his wife, who will be forced to read his eyes – “eyes that will tell her nothing will ever be the same again”. Road safety: all affected, all concerned, all responsible. |
Тип медиа | Телевидение |
Директор | Bruno Aveillan |
Исполнительный креативный директор | Pascal Grégoire |
Копирайтер | Charles Flamand |
Арт-директор | Alexandre Fort |
Арт-директор | Guillaume Ganty |