Havaianas - "Havaianas Featuring Fortnite - Havaianas Summer Island (Slippers)"

Cheil Brazil

Cheil Brazil São Paulo, Brazil

3212

Бренд: Havaianas
Страна: Brazil

Рекламодатель: Alpargatas

Заголовок	Havaianas Featuring Fortnite - Havaianas Summer Island (Slippers)
Агентство	Cheil Brazil
Кампания	Havaianas x Fortnite
Рекламодатель	Alpargatas
Бренд	Havaianas
Дата первой трансляции/Публикации	2021 / 4
Бизнес сектор	Обувь унисекс
философия	Havaianas has announced a licensing agreement with Epic Games, operator of the Fortnite game, to launch an exclusive collection of slippers after a negotiation conducted by IMG. To launch the new line of colourful Havaianas x Fortnite edition slippers available from April 29, Cheil Brazil has created a ‘Slipper’ shaped Summer Island inside Fortnite. The footwear of choice for many gamers, Havaianas x Fortnite edition introduces colorful prints that celebrate three elements of the game, DJ Yonder, Brite Bomber and the Battle Bus. Fortnite players worldwide can now access the map of Havaianas Summer Island, using the game's Creative Mode. The slipper-shaped island, separated into three areas that reflect the three game characteristics, were developed in collaboration with Alan ‘Shinohara’ Garcia and Mateus ‘Derponce’ Yoshitani. The slippers will be marketed in Havaianas physical stores and digital flagship stores, as well as in other online channels and through partners around the world. There will also be a special promotional event running on the 14th May, with players able to earn discounts on the flip-flops if they share in-game images from the special Havaianas island. Simply share your snaps of the island on social media using the hashtag #HavaianasFortniteDay and you’ll be rewarded.
Тип медиа	Азартные игры
General Director	Tatiana Pacheco
Главный креативный директор	Marcello Droopy
Главный креативный директор	Claudio Lima
Начальник планирования	Paula Queiroz
Head of Gamiing	Douglas Santos
Gaming Specialist	Bernardo Pereira
Креативный директор	Rafael Palermo
Креативный директор	Guiga Giacomo
Копирайтер	Rafael Palermo
Копирайтер	Marcio Bittencourt
Арт-директор	Victor Pereira
Арт-директор	Thomaz Wellaussen
Арт-директор	Rafael Dias
Арт-директор	Giulia D'Andrea
Руководитель производства	Regina Shnaider
Производитель графических изображений	Luciano Carvalho
Motion	Renan Escribano
Attendance	Camila Paioli Cardoso
Attendance	Douglas Santos
Attendance	Bernardo Mendes
Translator	Sandra Leite
Менеджер проекта	Douglas Santos
3D Studio	Studio Nuts
3D Studio	Big Studios
Video	FortFlix
Дизайнер	Alan Shinohara
Дизайнер	Mateus Derponce
Фотограф	Leonardo Sang
Approval Client	Fernanda Romano
Approval Client	Maria Fernanda Albuquerque
Approval Client	Marina Ponzini
Approval Client	Martha Schubert