| Заголовок | Colgate Water Savers |
| Агентство | Red Fuse Communications |
| Кампания | Colgate "Water Savers" |
| Рекламодатель | Colgate-Palmolive Company |
| Бренд | Colgate |
| Дата первой трансляции/Публикации | 2016 / 3 |
| Бизнес сектор | Зубная паста |
| Слоган | The water you waste it the water they need. |
| История | Brazil is facing its greatest water crisis in almost a century. With 41% of all treated water in Brazil wasted, Colgate realized they need people to take an active role in saving water in order to create real change in water usage. Water conservation is a cause that is very near to Colgate’s heart – almost all of their products, from tooth-brushing to bathing require water. In 2016, Colgate took a more direct approach to evolve the communication to make it more personal for consumers. Through the Water Savers, our goal was to bring consumers face to face with the water scarcity issue and encourage them to share the obligation to preserve water. A simple and impactful media activation helped Colgate raise awareness about water conservation among Marriott customers for a whole month starting with World Water Day (March 22) and it prompted word of mouth to reach millions more. |
| Тип медиа | На открытом воздухе / вне дома |
| Длина | |
| Управляющий директор | Ranjana Choudhry |
| Исполнительный креативный директор | Gloria de la Guardia |
| Креативный директор | Gerard Garolera |
| Копирайтер | Gerard Garolera |
| Арт-директор | Rodrigo Guaxupé |
| Production House | 2 Irmaos Filmes |
| Директор рабочей группы клиента | Fernanda Giacomelli |
| Sound Studio | Ramiro Garcia |
| Фотограф | Mauricio Candela |
| Делопроизводитель | Malia Cone |
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