Stop AAPI Hate - "Invisible No More"

Venables Bell + Partners

Venables Bell + Partners San Francisco, United States

10623

Бренд: Stop AAPI Hate
Страна: United States

Рекламодатель: Stop AAPI Hate

Заголовок	Invisible No More
Агентство	Venables Bell + Partners
Кампания	Stop AAPI Hate
Рекламодатель	Stop AAPI Hate
Бренд	Stop AAPI Hate
Дата первой трансляции/Публикации	2023 / 5
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	Leading independent agency Venables Bell + Partners has announced the release of “Invisible No More,” a thought-provoking film that sheds light on the continual rise of hate incidents against Asian American and Pacific Islander (AAPI) communities. VB+P collaborated with Stop AAPI Hate, a national coalition dedicated to confronting racism and other forms of bigotry against AAPI communities to honor Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month this May. It is estimated that 1 in 5 AAPIs have recently experienced a hate incident, translating to millions of AAPIs nationwide. Stop AAPI Hate has documented more than 11,000 self-reported hate incidents since 2020 alone. But these numbers are just the tip of the iceberg, as research suggests AAPIs rarely feel comfortable reporting their experiences. This begs the question: How many more hate incidents go undocumented? “Our communities are once again reeling from the mass shooting in Allen, Texas, a violent act of hate in which eight people were killed, including four Asians. It’s a reminder that two years after the COVID-19 pandemic sparked a wave of hate incidents, we’re still on edge — about the possibility of not only physical attacks but also workplace discrimination, verbal harassment, vandalism, and other forms of hate,” said Stop AAPI Hate Co-founder Manjusha Kulkarni, the Executive Director of AAPI Equity Alliance. “While many AAPIs remain fearful and anxious, we also know that many feel hesitant to report or don’t know where to report hate incidents. Encouraging people to share their experiences is essential in creating effective solutions to end anti-AAPI hate — and we are proud to partner with Venables Bell + Partners on a campaign that does just that.” This question of how many more stories remain untold and how many personal experiences stay hidden in plain sight was the jumping-off point for the powerful new film “Invisible No More.” Working with acclaimed film and TV director Zoe Neary, editor Kamila Daurenova, and award-winning production partners Ruffian, Cut+Run, and Jogger, the film documents an ordinary afternoon in a bustling city as commuters and passers-by go about their day returning home from work. But within the normalness of these everyday scenes, an unsettling feeling emerges as we realize that AAPIs have been hidden amidst the backdrops this entire time. As the cast is revealed, they create a striking representation of the marginalized and unseen, finally making themselves visible and encouraging others to do the same. "As an Asian American, I've personally experienced the traumatic impact of AAPI hate,” said Che-Na Stephenson, Group Creative Director at VB+P. "Recently, on my routine walk home, a group of people started yelling racially derogatory slurs at me. I was shocked and felt anger, fear, and sadness. It's disheartening to realize I was targeted simply because of my Asian features." She continued, "AAPI hate is not just an isolated incident but a deep-rooted issue that needs to be addressed. It's a painful reminder that prejudice still exists in our society, despite our progress toward inclusivity and acceptance. Our community must speak up so that these incidents are no longer ignored. I'm grateful to VB+P for giving me and my team the opportunity and creative freedom to work on issues that impact real people's lives." VB+P and Stop AAPI Hate hope that this effort raises awareness of the bigotry this community faces and empowers more AAPIs to raise their voices, to be acknowledged and accounted for, to take up space, and finally, to be seen.
Тип медиа	Digital
Длина	73 seconds
Основатель	Paul Venables
Председатель	Paul Venables
Главный креативный директор	Will McGinness
Креативный директор группы	Dabo Che
Head of Integrated Production	Hilary Coate
Производство	Ruffian
EP	Robert Herman
Руководитель производства	Sheila Eisenstein
Линейный продюсер	Sheila Eisenstein
Редакционный	Cut+Run
Управляющий партнер	Michelle Eskin
Исполнительный продюсер	Brian Stanley
Руководитель производства	Kristen Jenkins
Продюсер	Kristen Jenkins
Спецэффекты / видеоэффекты	Jogger
Finishing	Jogger
Креативный директор	Andy Brown
Художник огня	Jan Cilliers
Художник огня	Katrina Salicrup
Руководитель производства	Diana Cheng
Продюсер	Diana Cheng
Управляющий партнер	Robert Owens
Продюсер Продакшн Студии	Danielle Soury
Продюсер Продакшн Студии	Stephanie Pigott
Продюсер Продакшн Студии	Sara Matarazzo
Арт-директор	Diego Zelaya
Копирайтер	MichaelMichael Ng
Главный сотрудник клиента	Brittni Hutchins
Marketing Specialist	Jon Merlino
Продюсер	Lexi Alaga
Менеджер по делам бизнеса	Christine Tom
Post Supervisor	Jason Bridges
Технический директор	Jeff Saunders
Директор	Zoe Neary
Оператор-постановщик	Bryn McCashin
Арт-директор	Nicolas Lepage
Гример	Colin Comeau
Set Decorator	Sandy Walker
Костюм	Chieh Huang
Костюм	Caroline Cheng
Редактор	Kamila Daurenova
Заместитель редактора	Eric Estevez
Художник огня	Brendan Crockett
Покраска	Trafik
Колорист	Dimitri Zola
Продюсер	Hugh Copeland
Звукорежиссер	Chris Nungary
ORIGINAL MUSIC	Shimon Machida