Global Chief Creative Officer
at
McCann worldgroup & McCann
New York, United States
| Заголовок | No Fruit Should be Forbidden |
| Агентство | Grey London |
| Кампания | No Fruit Should be Forbidden |
| Рекламодатель | Dole Fresh Fruit Europe |
| Бренд | Dole |
| Дата первой трансляции/Публикации | 2022 / 7 |
| Бизнес сектор | Агробизнес |
| Слоган | Original sin Original snack |
| История | Poor diets kill more people globally than tobacco and high blood pressure, and malnutrition is the world’s greatest societal challenge according to the Global Nutrition Report. |
| философия | On International Fruit Day 2022, we wrote a tongue-in-cheek letter to His Holiness, Pope Francis, to rectify the biggest PR disaster in the history of fruit: the calamity of Original Sin. Published in the only newspaper he reads, La Repubblica, the letter sought to redeem the reputation of the ‘forbidden fruit’. We didn’t ask for a lot. Just a tiny change to the Bible, replacing the word “fruit” for any other unhealthy snack, like donuts. Tapping into the world’s biggest influencer, without really expecting him to lift a finger. Today, more than ever, no fruit should be forbidden. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Copywriter | Roberto Kilciauskas |
| Group Creative Director | Roberto Kilciauskas |
| Head of Art | Costanza Rossi |
| Art Director | Pedro Rosa |
| Group Creative Director | Pedro Rosa |
| Art Director | John Gibson |
| Global Creative Chairman | John Patroulis |
| Worldwide CCO | Javier Campopiano |
| CSO | Raquel Chicourel |
| President & CCO | Laura Jordan Bambach |
| Copywriter | Sam Haynes |
| Продюсер агентства | Marie Hughes |
| Продюсер агентства | India Smith |
| Продакшн Студия | Gramercy Park Studios |
Больше работы
СМОТРЕТЬ ВСЕLife Extending Stickers-3
- БРЕНД:
- Makro
- АГЕНТСТВО:
- Grey Colombia
Life Extending Stickers-2
- БРЕНД:
- Makro
- АГЕНТСТВО:
- Grey Colombia
Stickers
- БРЕНД:
- Makro
- АГЕНТСТВО:
- Grey Colombia
Mango
- БРЕНД:
- Makro
- АГЕНТСТВО:
- Grey Colombia
Avocado/Banana
- БРЕНД:
- Makro
- АГЕНТСТВО:
- Grey Colombia
Life Extending Stickers (board)
- БРЕНД:
- Makro
- АГЕНТСТВО:
- Grey Colombia
Alma
- БРЕНД:
- Coca-Cola
- АГЕНТСТВО:
- Grey Group Argentina
Sunny Billboards
- БРЕНД:
- Minute Maid
- АГЕНТСТВО:
- VML