| Заголовок | Pour Perfectly |
| Brief | The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of its glass bottle? People have been seeking the answer for years. Now finally they have it. The Heinz Pour Perfect Bottle is a limited edition bottle with a label that indicates the perfect pouring angle. At last, the famously slow-moving condiment can be enjoyed a little sooner. |
| Агентство |
Rethink Communications Inc.
|
| Кампания |
Pour Perfectly
|
| Рекламодатель |
Kraft Heinz
|
| Бренд |
Heinz Ketchup
|
| Posted | Ноябрь 2019 |
| Бизнес сектор | Майонез, кетчуп, горчица
|
| История | The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been searching for the answer for years. We decided to give them one.We created the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide people to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner. |
| Тип медиа |
Анализ ситуации
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| Исполнительный креативный директор |
Chris Staples
|
| Исполнительный креативный директор |
Ian Grais
|
| Креативный директор |
Mike Dubrick
|
| Креативный директор |
Joel Holtby
|
| Креативный директор |
Aaron Starkman
|
| Креативный директор |
Christina Yu
|
| Арт-директор |
Hayley Hinkley
|
| Копирайтер |
Jacquelyn Parent
|
| Иллюстратор |
Erin Maguire
|
| Стратег |
Sean McDonald
|
| Стратег |
Julian Morgan
|
| Продюсер Продакшн Студии |
Alex Butt
|
| Координатор производства |
Spencer J. Houghton
|
| Продюсер печати |
Narine Artinian
|