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John Bleeden
John Bleeden
Исполнительный продюсер at MK Films
Chicago, United States
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ЗаголовокThe Responsible Manhole
Агентство
Кампания The Responsible Manhole
Рекламодатель TVS Motors Limited
Бренд TVS
Дата первой трансляции/Публикации 2022
Бизнес сектор Другой транспорт
История Dentsu Creative’s latest innovation ‘The Responsible Manhole’, a road safety initiative in partnership with the Brihanmumbai Corporation (BMC) and TVS Motor Company, addresses the critical issue of open manholes in the city. According to a survey, two-wheeler riders are the obvious victims of the submerged open manholes in the city.
As part of the initiative, a unique device will be installed at multiple locations which are the most prone to flooding. This warning device is installed beneath a manhole. The device is connected to a specially designed app created for the BMC, it receives real-time notifications along with the geolocation of the open manhole. As it rains and the manhole cover is dislodged, the device automatically rises above ground and gets activated. Once activated, it alerts passers-by with LED blinker and buzzer. It also notifies the BMC via the app for prompt action.
Тип медиа Анализ ситуации
Длина
Творческий руководитель
Творческий руководитель
Творческий руководитель
Творческий руководитель
Творческий руководитель
Technology Lead, Ideation and Creative supervision
Креативная команда
Креативная команда
Креативная команда
Креативная команда
Креативная команда
Послепроизводственный этап
Производство
Разработчик
Программист
Разработчик
Копирайтер
Копирайтер
Креативная команда
Копирайтер
Копирайтер
Art
Art
Art
Product Research
Дизайнер
Product Development
Product Development
Software Development
Product Development
Senior Leadership
Senior Leadership
Senior Leadership
Senior Management
Senior Management
Senior Management
Senior Management
Senior Management
Управление аккаунтом
Senior Management
Продакшн Студия

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