| Заголовок | THE CRINKLER |
| Агентство | Rothco, part of Accenture Song |
| Кампания | Go Hunky Dorys or Go Home |
| Рекламодатель | Tayto Snacks |
| Бренд | Hunky Dorys |
| Дата первой трансляции/Публикации | 2021 / 5 |
| Бизнес сектор | Картофельные чипсы, хрустящий картофель и крекеры |
| философия | Looking to pack a punch for the latest brand campaign for Hunky Dorys, Rothco, part of Accenture Interactive, have called on the comic wit of comedian Darren Conway and revered comedy director Chris Balmond to launch the platform ‘Go Hunky Dorys or Go Home’. The story behind the campaign comes from the simple fact that crisps as intense as Hunky Dorys couldn’t be made using the ‘usual’ methods. There’s an undeniable passion behind each taste battering sensation. And that passion comes from a very special employee working on the Hunky Dorys’ production line. He’s known as ‘The Crinkler’. Played by Darren Conway, Christie the Crinkler is one in a lifetime. Born with the ‘gift to crinkle’ he screams motivation into these tasty morsels as a matter of principle. He’d even do it for free - as his ‘aul fella once said ‘Go Hunky Dorys or Go Home’. Director of the campaign films, Chris Balmond, has worked with some of the biggest names in comedy across Ireland and the UK and he worked closely with Darren and the team at Rothco, part of Accenture Interactive, on developing the hilarious mockumentary-style script for The Crinkler. A 30” hero TVC will kick off the campaign and airs on Monday 17th May 2021.The campaign will also be supported by online films, social media, digital, OOH and POS. |
| Тип медиа | Телевидение |
| Длина | |
| Директор по маркетингу | Alina Ui Chaolla |
| Senior Brand Manager | Karen Hurley |
| Менеджер по маркетингу | Donna Coffey |
| Исполнительный креативный директор | Jen Speirs |
| Креативный директор | Shay Madden |
| Копирайтер | Robert Cummins |
| Арт-директор | Siofra Murdock |
| Коммерческий директор | Joanne Laffan |
| Senior Account Manager | Sean Cushen |
| Стратег | Tara Finnegan |
| Дизайнер | Gerard Sexton |
| Менеджер проекта | Irene Sharkey |
| Head of Studio & Finished Art | Dave Gallagher |
| Продюсер агентства | Laura Cahill |
| Фотограф | Raphael DaSilva |
| Ретушер | Lee-Hickman |
| Продакшн Студия | H2 Films |
| Директор | Chris Balmond |
| Продюсер | Jack Armstrong |
| Продюсер | Keith Hutchinson |
| Оператор-постановщик | Narayan Van Maele |
| Послепроизводственный этап | Screenscene |
| Редактор | Robert Hegarty |
| Руководитель пост-производства | Sinead Bagnall |
| VFX Supervisor | Allen Sillery |
| Звук | Will Farrell |
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