| Заголовок | Potable Water Generator |
| Агентство | FCB Mayo |
| Кампания | Potable Water Generator |
| Рекламодатель | The University of Engineering and Technology |
| Бренд | The University of Engineering and Technology |
| Дата первой трансляции/Публикации | 2012 / 12 |
| Бизнес сектор | Колледжи, университеты и образовательные центры |
| История | The first billboard that produces potable water from the air. |
| Проблема | The application period for 2013 was about to open, so UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering programe. Nowadays, getting teenagers attention is quite difficult even for brand in the entertainment segment like PlayStation so imagine being an Engineering University trying to do it. |
| Результат | UTEC believes that engineering can change the world, so we decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost cero, but at the same time the atmospheric humidity is about 98%, this inspired us to build the first billboard that produces drinking water out of air. |
| Тип медиа | Рекламный щит |
| Длина | |
| Исполнительный креативный директор | Humberto Polar |
| Креативный директор | Alejandro Aponte |
| Креативный директор | Juan Donalisio |
| Копирайтер | Alejandro Aponte |
| Арт-директор | Juan Donalisio |
| Редактор | Mayra Carbone |
| Редактор | Diego Santillan |
| Музыкальная компания / Композитор | Real Music / Santiago Ramirez |
| Музыка | Audiopost |