| Заголовок | FIAT 500e Environmentally Sexy |
| Агентство | Publicis Sapient |
| Кампания | FIAT 500e Environmentally Sexy |
| Рекламодатель | Fiat Chrysler Automobiles |
| Бренд | FIAT 500e |
| Дата первой трансляции/Публикации | 2013 / 6 |
| Бизнес сектор | Автотранспорт |
| Слоган | Environmentally Sexy |
| История | Welcome to the first ever matching site for those who want an eco-friendly heart in a curvy Italian body, brought to you of course by FIAT. So what is is really? It's our launch effort to generate interest in the affordable, beautiful FIAT 500e, the all-new $30K all-electric car. Part tongue-in-cheek dating site, part cleverly disguised "testimonial videos", part seal of approval from an intelligent, risk-taking client, EnvironmentallySexy.com takes a totally novel approach to educating consumers about, and qualifying them for, electric car ownership. We took what used to be a super-boring hand-raiser link and transformed it into a full-blown brand experience complete with a Mad Libs-style questionnaire, scripted |
| Тип медиа | Digital |
| Длина | |
| Больше информации | EnvironmentallySexy.com |
| Главный креативный директор | Gaston Legorburu |
| Studio Director | Boris Stojanovic |
| Creative Director | Jake Wheeler |
| Ассоциированный креативный директор | Paul Amelchenko |
| Ассоциированный креативный директор | Alejandro Mendoza |
| Copywriter | Will Hughes |
| Art Director | Evan Oremland |
| Арт-директор | Stacey Frederickson |
| Дизайнер | Lisa Trucchio |
| Дизайнер | Otton Othman |
| Директор рабочей группы клиента | Alan Clisch |
| Директор рабочей группы клиента | Debbi Brasile |
| Менеджер проекта | Ronald Alvarez |
| Менеджер проекта | Veronica Gurdian |
| Technical Director | Alex Toledo |
| Технический директор | Sam Nakala |
| Технический директор | David Oh |
| User Experience | Lance Garcia |
| User Experience | Guto Nicolucci |
| Senior Interactive Developer | Alex Toledo |
| Interactive Developer | Jimmy Satizabal |
| Interactive Developer | Lior Gonda |
| Interactive Developer | Laura Vitale |
| Interactive Developer | Michael Valeron |
| Interactive Developer | Dave Coykendall |
| Digital Media Developer | Ben Tischler |
| Digital Media Developer | Rafael Jimenez |
| Digital Media Developer | Javier Urquiza |
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