| Заголовок | Victorinox Companion for Life- True Stories Campaign and the website launch |
| Агентство | Publicis Sapient |
| Кампания | Victorinox Companion for Life - True Stories Campaign and the website launch |
| Рекламодатель | Victorinox |
| Бренд | Victorinox |
| Дата первой трансляции/Публикации | 2012 / 10 |
| Бизнес сектор | Розничная торговля, дистрибуция и рестораны |
| История | Victorinox collected countless stories from their customers about how real people used Victorinox products to save or change their lives in a big way. Interally, Victorinox created the Companian for Life campaign that spanned print, in-store, and package design. However, when it came to bringing the campaign alive online they came to SapientNitro. Working together over a very tight timeline, Sapient and Victorinox not only created six custom story animations that play online as well as mobile, but also translated in six languages. Simultaneously, key design elements of the Victorinox.com site were also updated to give users a complete and consistent brand experience. This was a global experience for the team structure as well – working with a client based in Switzerland, creative team in Boston, and the development team in India. |
| Тип медиа | Digital |
| Длина | |
| Больше информации | www.victorinox.com/stories |
| Главный креативный директор | Gaston Legorburu |
| Исполнительный креативный директор | Tim Allen |
| Experience Designer | Alex Wang |
| Design Director | Chad Portas |
| Sr. Designer | Liz Collins |
| Дизайнер | Sarah Oldenburg |
| Дизайнер | Dylan Wilson |
| Дизайнер | Katie Carrothers |
| Дизайнер | Andres Betancur |
| Дизайнер | Svetoslav Kraev |
| Менеджер проекта | Jay Natarajan |
| Менеджер проекта | Javier Cajiga |
| Менеджер проекта | Astrid Kutzer |
| Sr Interactive Developer | Nick Shwaery |
| Копирайтер | Pete Louison |
Больше работы
СМОТРЕТЬ ВСЕCrabtree & Evelyn
- БРЕНД:
- Crabtree & Evelyn
- АГЕНТСТВО:
- Publicis Sapient