| Заголовок | How to Plan a Funeral |
| Агентство | Grey Worldwide Melbourne |
| Кампания | How to plan a funeral |
| Рекламодатель | Transport Accident Commission TAC |
| Бренд | TAC |
| Posted | Март 2013 |
| Бизнес сектор | Безопасность дорожного движения |
| философия | In September 2012 the Transport Accident Commission used Pinterest to teach unsuspecting girlfriends and mothers, ‘How to plan a funeral’.In contrast to the many happy occasions women plan on Pinterest this would hopefully catch them by surprise.The funerals would be for their young men, who are involved in 6 times more fatal crashes than young women. Speeding is the primary contributor to these fatalities.The campaign encouraged women to share the message, “I’d hate to plan your funeral. Slowing down won’t kill you.” |
| Тип медиа | Интерактивное телевидение |
| Длина | |
| Больше информации | http://pinterest.com/planafuneral/ |
| Исполнительный креативный директор | Michael Knox |
| Креативный директор | Nigel Dawson |
| Креативная команда | Rohan Cooke |
| Креативная команда | Laura Petruccelli |
| Фотограф | Louis Petruccelli |
| Фотограф | Nick Grimsdale |
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