| Заголовок | The King |
| Агентство | BBH New York |
| Кампания | The King |
| Рекламодатель | Sony Corporation of America |
| Бренд | Sony Playstation 4 |
| Дата первой трансляции/Публикации | 2016 / 11 |
| Бизнес сектор | Игрушки и игры |
| История | he true greats never settle. With PlayStation leading the charge into the future, BBH created a film to celebrate the kings of gaming who will come along with us. After launching this exclusively on Facebook, the lead character then came to life, responding directly to gamers who used the comments section to call out the films hidden easter eggs. The King interacted directly with them, revealing deeper insights into the items they found – then gifted the actual items to hundreds of gracious recipients. Rewarding them for their greatness, and arming them for the future of gaming. |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Epoch Films |
| Директор | Martin de Thurah |
| Исполнительный продюсер | Melissa Culligan |
| Художник-постановщик | Floyd Albee |
| Креативный директор | Dean Woodhouse |
| Editorial Company / VFX Company | Rock Paper Scissors |
| Редактор | Mikkel E.G. Nielsen |
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