| Заголовок | Farmageddon |
| Агентство | Saatchi & Saatchi Frankfurt |
| Кампания | Farmageddon: The world’s first online drought hits Farmerama |
| Рекламодатель | Bigpoint/UN |
| Бренд | Farmerama & World Water Day |
| Дата первой трансляции/Публикации | 2013 / 3 |
| Бизнес сектор | Окружающая среда и животные |
| История | Everything was fine until the 22nd of March 2013, when the drought disaster hit more than 45 million online farmers around the world who opened their accounts on Farmerama. The fields are dry, the grass is brown, the animals’ tongues are hanging out for lack of water, and every farm is a catastrophe. Everything that was carefully planted and long cultivated and cared for has fallen victim to the first online global drought. What now? |
| философия | The initiative by Saatchi & Saatchi Frankfurt for World Water Day aims to help the UN Water and the Ending Hunger Movement of FAO (United Nations Food and Agriculture Organization) call attention to water scarcity and the problems of real life farmers around the world. Online farmers are given the choice to carry on playing, or to help end the virtual drought by passing on the message or making a donation for low-cost pumps, water tanks, tubing and other supplies for poor farmers. The campaign for World Water Day impacts not only online farmers, but a much wider audience as it can be shared on Facebook. Donors can also make a contribution on the dedicated microsite: www.farmageddon.eu. All donations received are passed directly to FAO to finance practical help for farmers in developing countries. |
| Тип медиа | Digital |
| Длина | |
| Больше информации | www.farmageddon.eu |
| Исполнительный креативный директор | Jorg Carlo Nicolò Riommi |
| Креативный директор | Peter Huschka |
| Арт-директор | Nora von Kalckreuth |
| Арт-директор | Marius Pawlitza |
| Арт-директор | Patrick Hackmann |
| Копирайтер | Frank Baumbach |
| Копирайтер | Carlos Pabon |
| Digital Creative Director | Sebastian schier |
| Арт-директор | Patrick Hackmann |
| Копирайтер | Daniel Henner Richter |
| Менеджер проекта | Boris Zink |
| Менеджер по рекламе | Netta Emanuel |
| Менеджер по рекламе | Sophia Ruppel |
Больше работы
СМОТРЕТЬ ВСЕFlatline Ribbon
- БРЕНД:
- Foundation for Life
- АГЕНТСТВО:
- Saatchi & Saatchi Frankfurt