Заголовок | Bathroom |
Агентство | Ogilvy Germany |
Кампания | Welcome Back Boy |
Рекламодатель | Mattel, Inc. |
Бренд | Matchbox |
Posted | Март 2013 |
Бизнес сектор | Игрушки и игры |
философия | A flashback to childhood: Real cars were parked in front of billboards on parking lots as part of the Matchbox campaign. The billboard visuals were oversize room details and transformed the parked cars into Matchbox cars. The solution: This simple idea created a child's perspective of the world. And reminded family dad car drivers of their own childhood. |
Проблема | Remind fathers about the matchbox brand |
Тип медиа | Плакат |
Креативный директор | Helmut Meyer |
Копирайтер | Lisa Reissner |
Копирайтер | Stephan Vogel |
Специалист по работе с заказчиками | Michael Fucks |
Менеджер по рекламе | Katrin Kahler |
Закупщик художественного оформления | Caroline Walczok |
Арт-директор | Andreas Wagner |
Арт-директор | Lisa Reissner |