Заголовок | Torch Light |
Агентство | Saatchi & Saatchi |
Кампания | COI/Army Recruitment |
Рекламодатель | Central Office of Information |
Бренд | Recruitment |
Дата первой трансляции/Публикации | 1998 / 4 |
Продукт | Equal Opportunties |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
Слоган | Army. Be the best |
История | Open on a derelict town that's been attacked by the enemy. The camera point of view follows other British Soldiers into a house. In the torchlight we see woman huddled in a corner. Captions tell us her husband has been killed and that she's been raped. As the camera draws closer she becomes more afraid. The last thing she wants to see is more soldiers. Then the voice behind the camera speaks - and is female. Caption: 'But not all Soldiers are men'. |
Тип медиа | Телевидение |
Длина | |
Рынок | United Kingdom |
Продакшн Студия | Weilands |
Креативный директор | Alexandra Taylor |
Ассоциированный креативный директор | Adam Kean |
Копирайтер | Adam Kean |
Арт-директор | Alexandra Taylor |
Продюсер агентства | Sally-Ann Dale |
Директор | Alexandra Taylor |
Звуковой дизайн компании | Tot Taylor |