Заголовок | The Canadian Way of Spring |
Агентство | Tribal Toronto |
Кампания | The Canadian Way of Spring |
Рекламодатель | Canadian Tire Corp |
Бренд | The Canadian Way (Digital Catalogue) |
Дата первой трансляции/Публикации | 2013 / 4 |
Бизнес сектор | Розничная торговля, дистрибуция и рестораны |
Слоган | The Canadian Way - your source for life in Canada |
История | Delivered door-to-door, the Canadian Tire catalogue has been an important piece of Canadiana for over 90 years. Canadian Tire, in collaboration with Tribal DDB Toronto, sought out to develop a completely reinvented digital catalogue that would draw on the rich heritage of the print version and provide a more inspirational, lifestyle-oriented and consumer-centric lens on its product offering. The Canadian Way of Spring brings passionate, everyday Canadians together to tell the story of the unique way of life Canadian Tire has equipped and inspired for over 90 years. Featuring authentic storytelling, rich interactive experiences, and editorial content, the reinvented digital catalogue presents Canadian Tire products as far more than just the latest gear or gadgets – this is how Canadians build and love life in Canada. |
философия | The Canadian Way of Spring brings passionate, everyday Canadians together to tell the story of the unique way of life Canadian Tire has equipped and inspired for over 90 years. Featuring authentic storytelling, rich interactive experiences, and editorial content, the reinvented digital catalogue presents Canadian Tire products as far more than just the latest gear or gadgets – this is how Canadians build and love life in Canada. |
Проблема | Delivered door-to-door, the Canadian Tire catalogue has been an important piece of Canadiana for over 90 years. Canadian Tire, in collaboration with Tribal DDB Toronto, sought out to develop a completely reinvented digital catalogue that would draw on the rich heritage of the print version and provide a more inspirational, lifestyle-oriented and consumer-centric lens on its product offering. |
Тип медиа | Веб-сайт |
Больше информации | http://catalogue.canadiantire.ca |
Ассоциированный креативный директор | Mara Binudin |
Копирайтер | Dmitry Zelikman |
Арт-директор | Benson Ngo |
Editorial Writer | Yuki Hayashi |
Копирайтер | Tracy Wan |
Копирайтер | Santiago Fernandez-Concha |
Editorial Copy Editor | Jennifer Krissilas |
Design Director | John Thai |
Designer | Josiah Bilagot |
Designer | Mirza Sakovic |
Designer | Jean-Lou Renoux |
Designer | Barry Lachapelle |
Иллюстратор | Andrea Manica |
Director of Technology | Joe Dee |
Информационный архитектор | Dale McRae |
Информационный архитектор | Daniel Wiseman |
Информационный архитектор | Tony Di Ciero |
Creative Technologist | Paul Jara |
Interactive Developer | Paul Sham |
Interactive Developer | Stephen Hobson |
Interactive Developer | Brad Carson |
Experience Assurance Lead | Enzo Licata |
Senior Producer | Gaetano Carpino |
Senior Producer | Bonnie Chung |
Producer | Chris Webden |
Producer | Caroline Clarke |
Producer | Neem BaHa |
Director of Production | Catherine Kim |
Production Coordinator | Elizabeth Fitzpatrick |
Managing Director (Account Team) | Andrew McCartney |
Business Unit Director (Account Team) | Kaezad Nallaseth |
Account Director | Nick Pigott |
Account Coordinator | Monica Bialobrzeski |
VP Strategy and Innovation (Account Team) | Dino Demopoulos |
AVP Digital, Canadian Tire Corporation (Client Team) | Rosie Riolion-Serpa |
AVP, Digital Operations & Delivery (Client Team) | Shawn Farmer |
Manager, Digital Experience (Client Team) | Vito Casalinuovo |
Vendor | Apollo Studios |
Vendor | Audio Z |
Vendor | RMW Music |
Vendor | Ole Clear |
Vendor | Talent Payment Services ULC |
Vendor | James TSE Photography |
Vendor | Brought To You By |
Vendor | Sons and Daughters Productions Inc |
Vendor | Jigsaw Casting |
Vendor | Aon Reed Stenhouse Inc. |
Vendor | Blizzard Courier Services Ltd. |
Social Media Planner | Parker Mason |
Медиа-агентство | MediaCom |
Group Account Director (Media) | Chris O'Hara |
Associate Account Director (Media) | Andrew Tziatis |